{"id":3069,"date":"2018-07-04T18:08:07","date_gmt":"2018-07-04T16:08:07","guid":{"rendered":"http:\/\/proofy.co\/the-intellectual-property-right-trademarks-patents-and-copyright-part-i\/"},"modified":"2018-07-04T18:24:22","modified_gmt":"2018-07-04T16:24:22","slug":"the-intellectual-property-right-trademarks-patents-and-copyright-part-i","status":"publish","type":"post","link":"https:\/\/www.proofy.co\/en\/the-intellectual-property-right-trademarks-patents-and-copyright-part-i\/","title":{"rendered":"The intellectual property right: trademarks, patents and copyright \u2013 Part I"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">(Important note: this article refers mainly to the Italian and European legislation)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">We cannot count the times we are asked \u201cCan I patent my song?\u201d or \u201cHow I get a patent upon my book?\u201d<\/span><span style=\"font-weight: 400;\">Knowing how to move around in the field of the intellectual property requires a peculiar expertise. Even among attorneys-at-law it is difficult to find those capabilities. Not to mention that some are experts only in trademarks, others only in patents, others in music or art.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">None of us can \u201cknow-it-all\u201d. After all it is considered ordinary to go to the general practitioner and be recommended to go to a specialist. Why should it not work in the same way with the attorneys-at-law?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What should be comprehended, also in this sector is that everyone of us should know a bit the differences between heart, livers and lungs. In other words it is fundamental to<\/span><b> know how to find the way.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In this article we will clarify a bit about the world of the intellectual property rights. Let\u2019s start with a <\/span><b>first distinction<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<h4><b>Copyright (when the right is born with the simple creation)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative works (literature, photography, cinema, architecture, design with artistic value)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Softwares<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Databases<\/span><\/li>\n<\/ul>\n<h4><b>Industrial property (when the right requires the filing through specific offices)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trademarks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Patents of inventions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utility models<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Registered design<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As already mentioned, the industrial property is born generally with the filing (with some exceptions) and has a duration of 5-25 years, depending on the situation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, the copyright is born with the creation of the work and its duration is equal &#8211; in the majority of the cases \u2013 to the whole life of the author plus 70 years after author death (at least in Italy, even if the duration may vary depending on different conditions regarding the type of work or if it is published with an alias\u2026).<\/span><\/p>\n<h3>The proof of creation<\/h3>\n<p><span style=\"font-weight: 400;\">Although it is easy to talk grandly saying that the copyright birth is simply generated with its creation\u2026 a different thing is to prove the originality of the work\u2019s creation, just like to demonstrate to be the authentic authors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case of conflict between similar works it is clear that the one with the best possibilities of success will be the author who is able to prove to be \u201cthe first\u201d creator of the work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The proof of the creation is a complex thing to put in practice, but it can become very simple to provide through the possession of a <\/span><b>\u201ccertificate of creation\u201d<\/b><span style=\"font-weight: 400;\"> obtained at the right time. Proofy (<\/span><a href=\"https:\/\/www.proofy.co\/en\/deposited-copyright-how-protection-for-creatives-was-born\/\"><span style=\"font-weight: 400;\">read here our complete story<\/span><\/a><span style=\"font-weight: 400;\">) was born from this simple need of certainty, for the protection of the good faith and the benefit of creators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a service available to everyone that allows creators to take care of their works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s go with order:<\/span><\/p>\n<h2><strong>Copyright<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Even if in the common language the term copyright is used in the same way as the Italian term \u201c<\/span><i><span style=\"font-weight: 400;\">diritto d\u2019autore<\/span><\/i><span style=\"font-weight: 400;\">\u201d (literally \u201cauthorship rights\u201d), these are belong to two different legal contests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Copyright <\/b><span style=\"font-weight: 400;\">is the term used in the <\/span><b>Anglo-Saxon legislation<\/b><span style=\"font-weight: 400;\"> (UK and USA principally) and governs all the area regarding the <\/span><b>economic exploitation <\/b><span style=\"font-weight: 400;\">of protected works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>\u201cauthorship rights\u201d<\/b><span style=\"font-weight: 400;\"> is the term used in the <\/span><b>European law<\/b><span style=\"font-weight: 400;\"> (UK excluded) and governs not only the <\/span><b>economic rights<\/b><span style=\"font-weight: 400;\"> (i.e. intellectual property rights) of the works but also the <\/span><b>moral rights<\/b><span style=\"font-weight: 400;\"> of the authors (for example being recognized as authors or choose to withdraw the own work from the market).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from this distinction, we decided to use the term copyright in some cases (like at the bottom of the website page) to simplify the communication.<\/span><\/p>\n<h3>What is protected by the copyright<\/h3>\n<p><span style=\"font-weight: 400;\">In order to be protected, works must have all these 3 characteristics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">New<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expressed in a tangible form (the mean is not important)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The works have to be <\/span><b>new <\/b><span style=\"font-weight: 400;\">and not seen previously, in case of works resulting from others it is necessary to have the authorization form the author (and\/or of the copyright owners) or that the work has a sufficient level of originality to be considered new.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te second element is to be <\/span><b>creative<\/b><span style=\"font-weight: 400;\">. The level of creativity is evaluated specially for works like for the photos. In the case of photography, for the protection to be valid for the maximum duration possible, it must be a <\/span><i><span style=\"font-weight: 400;\">photography work<\/span><\/i><span style=\"font-weight: 400;\"> and not merely a photo or, in other words, the mere reproduction of an object.<\/span><\/p>\n<p><b>Expressed in a tangible form<\/b><span style=\"font-weight: 400;\"> means that it is not enough to be ideas or concepts drafts. The idea of a story is not enough to obtain protection but it is necessary that it is written in a book, told in a video or recorded in an audio. The idea of a software is not protectable, the written code is (or the mock up of the user interface as well is protectable as design).<\/span><\/p>\n<h3><strong>Categories of protected works<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Among the works protected by copyright (only if they respect the requirements described above of novelty, creativity and expression in a tangible form) we can find:<\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Literature works<\/b><span style=\"font-weight: 400;\">: books, stories, poems but also plays and film scripts, articles, posts of a blog, etc.;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Music<\/b><span style=\"font-weight: 400;\"> works and composition: this is the most frequent case where we find the collaboration of more authors. For example we can distinguish between the text of a song, the music composition or the arrangement and the performer;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Choreographic<\/b><span style=\"font-weight: 400;\"> works;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Works of <\/span><b>sculpture, painting, the art of drawing<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drawings and works of <\/span><b>architecture projects<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Works of the <\/span><b>cinematic art<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Photography<\/b><span style=\"font-weight: 400;\"> works and those expressed with a similar procedure of the photography if it is not the case of simple photography (in particular photography without an artistic value, think about all of those photos for reportage or about those of the catalogues). This simple photography is also protected but with different modalities and duration over time;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Software<\/b><span style=\"font-weight: 400;\">, for EU law are protected by copyright, while in the Anglo-Saxon legislation these can obtain a patent. <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.proofy.co\/proprieta-intellettuale-ii\/\">See the patent section for particular cases<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Database<\/b><span style=\"font-weight: 400;\">: those who have created a database know the hard work of collection, auditing and updating of the information. Even if these are data open to the public, the work of aggregation and organisation of the database are protected;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Works of <\/span><b>industrial design<\/b><span style=\"font-weight: 400;\"> (design), which present a creative character and an artistic value. The case of design is very particular and changes a lot in the different legislations. In Italy it stays in middle between copyright and industrial property. \u00a0Actually, if we exclude the rare cases of designers already affirmed, the protection of design has to be obtained first with the intellectual property and only after with the copyright. <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.proofy.co\/en\/design-protezione-avv-canella\/\">Check the interview with the attorney Arlo Cannella<\/a> for more information.<\/span><\/li>\n<\/ul>\n<h3><strong>Which date I should use for the Copyright<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The date to use is the one of the <\/span><b>first creation<\/b><span style=\"font-weight: 400;\">. In some cases it may happens that the <\/span><b>works <\/b><span style=\"font-weight: 400;\">are <\/span><b>modified or updated<\/b><span style=\"font-weight: 400;\">. The most common and known case is the website. In this case there should be indicated <\/span><b>both of the dates<\/b><span style=\"font-weight: 400;\">: the one with the oldest content and the one with the most recent content (for example: Copyright name of the author\/society 2013-2018)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And remember that it is always better being able to prove when a content has been created.<\/span><\/p>\n<h3><strong>\u00a9 Copyright 2018&#8230; namely the declaration of Copyright<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We refer to the write \u201cCopyright of name of the author\/owner copyright\u201d followed by the year (chosen as indicated in the previous paragraph).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In many countries it is not mandatory but <\/span><b>it is always a good idea<\/b> <b>to indicate it<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The declaration of copyright has always an educative function; it is useful to make people remember they cannot freely use those contents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A further step is to indicate, using the <\/span><b>Creative Commons Licenses<\/b><span style=\"font-weight: 400;\">, if, how, and under which conditions the work can be used or reproduced. <\/span><\/p>\n<h3><strong>How to cash out copyright payments<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are different cases of copyright collection, let\u2019s see some of the most common:<\/span><\/p>\n<p><b>The copyright<\/b><span style=\"font-weight: 400;\"> can be collected from an <\/span><b>copyright collection societies \u2013 CCS<\/b><span style=\"font-weight: 400;\"> (for example SIAE in Italy) in this case the author associates himself and register his works. It will be the OGC to collect the royalties for the author, calculate his earnings and pay him periodically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The copyright can also be due because of <\/span><b>private agreements<\/b><span style=\"font-weight: 400;\"> (for example a creative who sells the usage of a work for an advertising campaign). In that case there will be an agreement (better if under the form of a written contract) and the author will be paid on the basis of <\/span><b>royalty notification<\/b><span style=\"font-weight: 400;\">. With royalties the copyright is given under certain agreed conditions and the author is paid with a lump sum or based on the sales. To create the royalty notifications in Italy<\/span> <span style=\"font-weight: 400;\">it is not required to have the VAT number but it is important to follow a series of measures better explained in <\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.canellacamaiora.it\/le-note-per-i-diritti-dautore\/\">this article<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For audio and audio-visual works there are also the <\/span><b><i>related rights <\/i><\/b><span style=\"font-weight: 400;\">like the communication to the public right \u00a0(former <\/span><i><span style=\"font-weight: 400;\">diffusion right<\/span><\/i><span style=\"font-weight: 400;\">) and the <\/span><i><span style=\"font-weight: 400;\">right of private copy for personal use<\/span><\/i><span style=\"font-weight: 400;\">. The connected rights are collected for performers and executors. These rights in Italy are collected by a collecting such as NUOVO IMAIE for music and audio-visuals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to know more about the Intellectual Property rights and, in particular, about the industrial property you can <a href=\"https:\/\/www.proofy.co\/proprieta-intellettuale-ii\/\">read the <\/a><\/span><span style=\"font-weight: 400;\">second part of the article here<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Follow us on Facebook to be updated.<\/span><\/h5>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Ffacebook.com%2Fproofyco&#038;width=450&#038;layout=standard&#038;action=like&#038;size=small&#038;show_faces=true&#038;share=true&#038;height=80&#038;appId\" width=\"450\" height=\"80\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Important note: this article refers mainly to the Italian and European legislation) We cannot count the times we are asked \u201cCan I patent my song?\u201d or \u201cHow I get a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[149,144,141,140,147,145,151,143,142,146,148,150],"class_list":["post-3069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-architecture","tag-art","tag-articles","tag-books","tag-choreography","tag-cinema-en","tag-database","tag-format-en","tag-music","tag-poetry","tag-sculpture","tag-software-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The intellectual property right: trademarks, patents and copyright \u2013 Part I - Proofy<\/title>\n<meta name=\"description\" content=\"Knowing the basis of intellectual property is important to protect your work. 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